Almond Cow
Manufacturing Industry
Mobile Breakpoint Audit:
Homepage
Dialing in the details to make the homepage perform better.
To improve Almond Cow's landing page performance, I focused on dialing in the details in several key areas. First, I made reviews more prominent on the page to increase trust and credibility with potential customers. I also improved readability by implementing a better visual hierarchy, which made it easier for users to scan and understand the content on the page. In addition, I made the call-to-action (CTA) bigger and more accessible, which made it easier for users to take the next step and make a purchase. Finally, I placed the shipping offer in more relevant places on the page to make it more visible to users and encourage them to take advantage of the offer. These changes helped to improve the overall performance of the landing page and drive more sales for Almond Cow.
Navigation
Directing users where they need to go, easy and fast.
The mobile navigation for Almond Cow was improved by separating primary and secondary links and using visual hierarchy to better organize the information. This made it easier for users to find the information they needed and navigate the site. The mobile navigation was also used to inform users about Almond Cow's product catalog through accessible menu links, helping users to discover the full range of products available and making it easier for them to make a purchase. These improvements enhanced the user experience on mobile devices and made it easier to drive more traffic to collection pages.
PDP
Adding context to inform users and drive more sales.
To help users add-to-cart, I focused on improving several pain points on the site. First, I provided more context about the product to help users better understand what they were purchasing. I also made the add-to-cart button bigger and more accessible, making it easier for users to take the next step and complete their purchase. I removed friction by clearly communicating the Free Shipping offer, which encouraged more users to make a purchase. Finally, I made the information on the site easier to read by improving the layout and hierarchy, which made it easier for users to scan and understand the content.
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